CPA Life Retelling Accounting’s Story: An Eye on the Profession
4 snips
Apr 16, 2025 
Rob Brown, founder of Accounting Influencers, shares insights on reshaping the narrative of the accounting profession. He discusses the importance of personal and employer branding in attracting talent. The conversation highlights the role of thought leadership in rebuilding trust within accounting. Rob emphasizes that both individual accountants and firms must work together to change perceptions. Additionally, he advocates for storytelling as a powerful tool for personal accountability and engagement in the industry, encouraging accountants to share their unique journeys.
AI Snips
Chapters
Books
Transcript
Episode notes
Trust Crisis in Accounting
- Trust is at an all-time low in many institutions and accounting struggles with public trust.
- Rebuilding trust requires a collective effort and is critical for the profession's future.
Taking Personal Responsibility
- John Randolph used a casket-shaped box in softball to teach personal responsibility to his kids.
- He stressed that in accounting, "somebody else" should not be expected to do the work; it's everyone's responsibility.
Build Your Brand Through Storytelling
- Rob Brown advises accountants to create thought leadership to build personal and employer brands.
- He offers interview-based content creation to simplify producing engaging professional stories and videos.
