ProductLed Podcast

How To Drive 10,000+ Signups In 2 Weeks w/ Co-Founder of Tango and Zach DeWitt From Wing VC

Sep 19, 2024

Ken Babcock, Co-Founder of Tango, and Zach DeWitt from Wing VC share their secrets to achieving 10,000 sign-ups in just two weeks. They discuss strategic insights for startups, emphasizing the value of rapid experimentation and customer feedback. The duo highlights the importance of a data-driven, customer-centric culture, and how to effectively structure pilot programs for early-stage products. They underline the significance of clear communication within teams and the need to understand customer personas to facilitate product alignment and growth.

51:04

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Episode guests

Zach DeWitt

Ken Babcock

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Tango's co-founders transitioned from Harvard Business School to focus on building a flexible documentation tool in response to pandemic challenges.

Engaging with relevant communities and utilizing a viral sharing feature were crucial in achieving over 10,000 signups in just two weeks.

User-centric design and continuous feedback from pilot programs were instrumental in refining Tango's product and ensuring it met market needs.

Deep dives

Founding Story of Tango

Tango was co-founded by a group of Harvard Business School students in early 2020, coinciding with the onset of the pandemic. The founders recognized that documentation practices were inadequate, slow, and often outdated, which hindered productivity in a rapidly changing work environment. They aimed to create a flexible documentation tool that facilitates real-time creation and sharing of knowledge within teams. After conducting initial customer discovery and validating their idea, the founders decided to leave their academic pursuits and focus entirely on developing Tango.

Intro

3min

Strategic Insights for Startup Success

14min

Building Effective Operating Cadence and Team Culture

2min

Fostering a Customer-Centric Culture

7min

Crafting Effective Pilot Programs for Early-Stage Products

3min

Navigating Successful Pilot Programs

14min

Measuring Virality: User Metrics for Growth

8min

Ken Babcock, Co-Founder of Tango and Zachary Dewitt of Wing Venture Capital, is in the show today to give us the nit and grit on how their company achieved 10,000 sign-ups in just less than two weeks. These business connoisseurs will also guide us through how we should target the right buyers and celebrate our end-users success—ensuring that there's connectivity between what you're building and what your customers need. They will also reveal the story behind Tango and how it evolved throughout its first initial launch. Grasp as much knowledge as you can by listening to these two geniuses.

Show Notes

[2:12] Tango helps create a flexible documentation tool that allows you to generate documentation for your workflow. And alleviate your maintenance burden.

[7:13] On optimizing the right go-to-market

[9:23] What other tools is Tango replacing, and what do you need to do for the documentation you are creating?

[15:40] The importance of setting up suitable measurement gates and understanding when to know how things are successful

[16:31] How does the operation cadence work?

[18:18] Being data-driven is important and complementing that with a customer focus

[23:00] Why is it essential to be time-bound?

[23:47] Honing your most active users in the pilot is key

[24:47]On Finding different company sizes and types to understand your customer and your persona

[34:49] Sales vs. Product led is different in terms of messaging

[36:12] There's a different approach to targeting buyers and users

[39:27] What does it take to have your first successful launch?

[45:55] Your end-users success will eventually become your success

About Ken and Zach

Ken is the CEO and Co-Founder of Tango. Before diving into the world of Tango, he spent more than four years at one of the world's famous platforms, Uber. After learning the depths of entrepreneurship at Atomic VC, he teamed up with his co-founders and founded Tango in 2020.

Zachary "Zach" Dewitt is a partner at Wing Venture Capital. Wing Venture helps founders establish businesses around their ideas. In the company, Zach mainly focuses on enterprise application, technology and product-led growth to propel businesses forward.

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