

Resonance Over Reach with Jay Acunzo
Oct 17, 2023
In this engaging conversation, Jay Acunzo, a creative strategist and host of Unthinkable, shares heartwarming anecdotes about parenting his young children. He delves into the importance of authenticity in storytelling, urging experts to embrace their true selves. Jay discusses how emotional connections, rather than metrics, are vital for resonating with audiences. He advocates for prioritizing deeper connections in marketing, and reveals techniques to infuse personal stories into professional content. A fun rapid-fire game tests Jay's creative prowess!
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Episode notes
Joy Of Watching Siblings
- Jay describes watching his four-year-old and two-year-old play and how that multiplied his love for family.
- He says seeing them love each other is more joyful than any single child moment he expected.
Craft Beats Checklists
- Jay sees urgency for creators to reveal the unseen craft behind work rather than follow checklists.
- He argues originality now matters because tools can automate checklist-based outputs.
Practice Through Obscurity
- Jay recounts years of writing online with minimal views as his 'practice' to find voice and skills.
- He calls that quiet work essential even as the creator economy pushes immediate monetization.