

Nice Guys Finish FIRST | The CMO Podcast
May 20, 2022
Gary Vaynerchuk, a dynamic entrepreneur and author, joins Jim Stengel to discuss his book "Twelve and a Half" and the evolving landscape of marketing. They dive into the impact of emotional intelligence in leadership, highlighting the value of kindness and candor in professional relationships. Gary shares insights on adapting marketing strategies to current trends, especially on social media, and stresses that nice guys truly finish first in business. Tune in for valuable lessons on authenticity, transparency, and fostering a positive workplace culture.
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B2B Podcast Potential
- Focus on B2B podcasts as they are underrated and offer a valuable platform.
- Target specific niches and leverage existing industry knowledge and inside jokes.
Listening as a Foundation
- Gary Vaynerchuk's success is based on keen observation and listening, not just talking.
- He strategically builds relationships and identifies opportunities by understanding his audience.
Soft Skills as Hard Skills
- Gary Vaynerchuk wrote "12 and a Half" to emphasize soft skills as crucial business skills.
- He believes soft skills are key to navigating the changing work landscape and employee retention.