The School of Greatness Build A Million Dollar Personal Brand w/Rory Vaden EP 1119
9 snips
Jun 4, 2021 
Rory Vaden, bestselling author and co-founder of Brand Builders Group, dives into the art of personal branding. He shares insights on discovering your unique voice and why personal branding transcends influencer culture. Vaden discusses trust-building with audiences, the keys to creating a seven-figure brand, and how to monetize your personal story effectively. He emphasizes authenticity and the importance of a digital reputation in today's economy, ensuring listeners are equipped to build impactful personal brands.
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Personal Branding as Reputation
- Personal branding is becoming the digitization of reputation.
- It's how people are getting jobs, promotions, and building trust.
Building Trust
- People trust those they see, learn from, are entertained by, and know intimate details about.
- Social media enables these trust-building factors, unlike traditional celebrities.
Monetizing Personal Brand
- Focus on showcasing expertise and value provided instead of follower count.
- Testimonials and proof of paid work are more influential than book sales or followers.
