

Mark Chapman – How is the wedding industry different now?
6 snips May 13, 2024
Mark Chapman, expert in advertising for wedding businesses, discusses the evolving landscape of the wedding industry, emphasizing the importance of adapting communication strategies to meet modern couples' needs. He explores effective pricing strategies, managing client expectations, and personalized customer engagement techniques. The conversation delves into the role of authenticity, timely responses, and building relationships through various communication channels.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Adapting Communication Strategies in the Wedding Industry
02:07 • 14min
Effective Pricing Strategies in the Wedding Industry
15:56 • 12min
Managing Client Expectations and Communication in the Wedding Industry
28:13 • 2min
Effective Communication Strategies in Advertising and Customer Engagement
30:02 • 3min
Discussing Wedding Industry Advertising Strategies with The I Do Society
32:43 • 2min