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Wedding Business Solutions
Mark Chapman – How is the wedding industry different now?
May 13, 2024
Mark Chapman, expert in advertising for wedding businesses, discusses the evolving landscape of the wedding industry, emphasizing the importance of adapting communication strategies to meet modern couples' needs. He explores effective pricing strategies, managing client expectations, and personalized customer engagement techniques. The conversation delves into the role of authenticity, timely responses, and building relationships through various communication channels.
34:08
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Quick takeaways
- Shifts in advertising trends impacting lead conversion in the wedding industry.
- Importance of personalized communication and connections with modern couples for lead conversion.
Deep dives
Shifts in Advertising Impacts Wedding Industry Leads
Advertising is showing consistent lead numbers, but fewer leads are converting in the wedding industry due to shifts in advertising trends. Specific patterns in lead generation prompted a need to review communication strategies with potential clients.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode