14min chapter

Wedding Business Solutions cover image

Mark Chapman – How is the wedding industry different now?

Wedding Business Solutions

CHAPTER

Adapting Communication Strategies in the Wedding Industry

Exploring shifts in advertising and communication within the wedding industry, focusing on generational changes, post-pandemic trends, and the move towards personalized communication like texting. Emphasizing the importance of authenticity in all aspects of communication to connect with modern couples and increase conversion rates. Discussing the effectiveness of tools like text messages and live chat in building relationships and meeting customer needs.

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