How I Built This with Guy Raz The surprise that's saving food with Lucie Basch of Too Good To Go (2023)
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Nov 30, 2023 Lucie Basch, a French entrepreneur and co-founder of Too Good To Go, shares her inspiring journey to combat food waste. She discusses the app's innovative 'surprise bags' concept, connecting consumers with restaurants and groceries to buy surplus food at reduced prices. Collaboration is key, as Lucie highlights partnerships with other food startups to tackle the larger food waste crisis. The conversation also touches on balancing ethical business practices and securing investment while driving impactful change in the global food system.
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Values Mismatch
- Lucie Basch, after working at Nestlé, noticed a disconnect between her values and her work.
- The focus was on production speed and cost reduction, often at the expense of waste and nutrition.
Scale of Food Waste
- Industrial food waste is a significant problem, even more so than what's visible to consumers.
- This realization inspired Basch to create a solution empowering everyone to combat food waste.
Horizontal Power
- Leverage "horizontal power" by enabling individuals to contribute to a common cause.
- Too Good To Go connects consumers with surplus food from businesses via surprise bags at reduced prices.