Limited Supply S14 E2: 5 Tactics to Make Your Brand Unforgettable (with Jerel Blades, Head of Growth at TUSHY)
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Oct 8, 2025 Jerel Blades, Head of Growth at TUSHY, shares his expertise in transforming taboo topics into memorable brands. He discusses the innovative tactics behind TUSHY's $100M success, from eye-catching truck ads to viral bidet memes. Jerel dives into the importance of measuring brand lift across various channels and balancing performance with creativity. He also highlights strategies for a successful Black Friday, emphasizing a calm mindset and clear messaging, proving that bold brands not only win but also have fun in the process.
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Meet Customers Where They Shop
- Consumers shop where they're accustomed, so D2C vs marketplaces are complementary.
- Jerel says Tushy gets roughly half sales from Amazon and half from .com with little cannibalization.
Measure Channel Incrementality
- Measure incrementality for each channel instead of assuming spillage across channels.
- Jerel recommends testing lift of top-funnel channels on Amazon, TV, Meta and Google to inform spend.
Layer MTA With MMM For Better Funding
- Use both MTA and MMM to align intraday decisions with monthly funding plans.
- Jerel ties those models into a single daily contribution-margin cockpit for decision making.