Jerel Blades

Head of Growth at TUSHY with deep experience scaling DTC brands across media channels, known for blending creative brand campaigns with rigorous measurement and growth operations.

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Oct 8, 2025 • 43min

S14 E2: 5 Tactics to Make Your Brand Unforgettable (with Jerel Blades, Head of Growth at TUSHY)

Jerel Blades, Head of Growth at TUSHY, shares his expertise in transforming taboo topics into memorable brands. He discusses the innovative tactics behind TUSHY's $100M success, from eye-catching truck ads to viral bidet memes. Jerel dives into the importance of measuring brand lift across various channels and balancing performance with creativity. He also highlights strategies for a successful Black Friday, emphasizing a calm mindset and clear messaging, proving that bold brands not only win but also have fun in the process.

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