The Goal Digger Podcast
848: Why Social Media Can't Be Your Safety Net Anymore
Jan 29, 2025
Explore the unpredictable nature of social media and why it can’t be your safety net. Discover the story of an entrepreneur facing a launch disaster due to a sudden platform shutdown. Learn the importance of building an email list for direct and stable communication with your audience. Uncover how email marketing outperforms social media in driving sales and engagement. Plus, get tips on transforming your skin care routine and managing finances with a new app!
49:36
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Quick takeaways
- Building an email list is essential for businesses, providing stability and direct communication with the audience, unlike unreliable social media platforms.
- Social media should be used strategically to drive traffic to the email list, as email marketing significantly outperforms social media in generating sales.
Deep dives
The Necessity of an Email List
Having an email list is vital for any business looking to connect directly with its audience and generate sales. Without an email list, businesses risk losing potential customers and missing out on valuable communication opportunities. The podcast underscores how an email list is an owned asset that provides stability and control, contrasting it with the unreliable nature of social media platforms. By focusing on building an email list, entrepreneurs can create a dependable foundation for their marketing efforts.
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