The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

848: Why Social Media Can't Be Your Safety Net Anymore

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Jan 29, 2025

Explore the unpredictable nature of social media and why it can’t be your safety net. Discover the story of an entrepreneur facing a launch disaster due to a sudden platform shutdown. Learn the importance of building an email list for direct and stable communication with your audience. Uncover how email marketing outperforms social media in driving sales and engagement. Plus, get tips on transforming your skin care routine and managing finances with a new app!

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ANECDOTE

Instagram Shutdown

Britt Nicole's Instagram account was shut down on her workshop launch day.
Despite this, she leveraged her network and sold out her workshop within 24 hours.

ADVICE

Own Your Platform

Treat social media as rented space, not a permanent foundation.
Focus efforts on owned assets for greater control and security.

INSIGHT

Meta's Business Goals

Meta prioritizes keeping users on their platforms, not directing them to external links.
Their algorithms and features reflect this prioritization of user retention.

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Have you ever stopped to think about how much control you really have over your social media presence? One algorithm change, one unexpected glitch, or even a hacked account could leave your content—and your connection to your audience—hanging by a thread.

The secret lies in your email list. Learn how to start and grow yours at http://www.growanemaillist.com!

In this episode, we’re talking about why social media can’t be your safety net anymore. We’ll dive into how shifting algorithms, unpredictable trends, and platform limitations can hold your business back—and more importantly, what you can do to safeguard your success.

This isn’t about ditching social media altogether. It’s about learning how to leverage it smarter, so your hard work leads to sustainable, secure results. If you’re ready to take back control of your business and stop relying on platforms you can’t control, you’re in the right place!

And be sure to sign up for my FREE class: From Zero Subscribers to an Email List of Engaged Buyers at http://growanemaillist.com to learn how email marketing to be 10x more effective than posting to Instagram & Facebook … because the truth is: your social media content probably isn’t moving the needle. I’ll see you there at http://growanemaillist.com!

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