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848: Why Social Media Can't Be Your Safety Net Anymore

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

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Navigating the Risks of Social Media for Business

This chapter explores the dangers of depending solely on social media for business success, illustrated by a story of an entrepreneur whose launch was derailed by a sudden platform shutdown. It emphasizes the importance of diversifying marketing strategies and building businesses on owned platforms to ensure greater control and stability.

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