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848: Why Social Media Can't Be Your Safety Net Anymore

The Goal Digger Podcast

CHAPTER

Understanding the Risks of Social Media Reliance and the Importance of Ownership

This chapter explores the challenges of depending on social media for business expansion, highlighting its unpredictable nature and potential pitfalls. The discussion centers on the importance of fostering direct communication with audiences, particularly through email lists, to ensure meaningful engagement and control over business interactions.

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