

27. What's Essential: Nate Checketts on Harnessing Your Uniqueness
Nov 30, 2020
Nate Checketts, Co-founder and CEO of Rhone, discusses his journey in creating comfortable activewear tailored for men. He shares profound insights on parenting a child with dyslexia, highlighting unique strengths over perceived disabilities. The conversation critiques traditional education’s one-size-fits-all approach, celebrating alternative learning styles like Montessori. He reflects on his childhood sports experiences, emphasizing the importance of following personal passions amid family expectations and navigating work-life balance during the pandemic.
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Comfort in Crisis
- During a fire evacuation, Nate Checketts realized the importance of comfortable clothing.
- He packed clothes that fit, but in the stressful situation, true comfort became paramount.
Rhone Inspiration
- Nate Checketts' children, like him, are sensitive to clothing textures.
- This sensitivity inspired him to create Rhone, focusing on comfortable, high-quality activewear for men.
Dyslexic Advantage
- Dyslexia, often seen as a disability, can be an advantage in certain fields.
- Dyslexic individuals are more likely to excel as entrepreneurs, architects, and in other creative careers.