The Influential Personal Brand Podcast Who First Strategy | Recap
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May 2, 2025 Discover the 'Who First' strategy that revolutionizes traditional marketing by prioritizing your audience over platforms and content. Vincent Phamvan emphasizes understanding your identity and the needs of your target audience, which can transform your messaging and impact. Instead of chasing trends, focus on who you're serving—this clarity can guide everything you create. Whether just starting out or realigning with your mission, remember: your message is meant for someone specific, not everyone.
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Prioritize Who First Strategy
- Prioritize a 'Who First' strategy in personal branding over platforms or content types.
- Focus on the person you want to serve before deciding what or where to post.
Deep Audience Understanding Clarifies Strategy
- Knowing your audience deeply clarifies what messages they need and where they consume content.
- Understanding demographics and psychographics make marketing decisions obvious and effective.
Build a Complete Ideal Avatar
- Spend substantial time developing your ideal avatar focusing on more than demographics.
- Include fears, dreams, beliefs, and unanswered questions to build a meaningful connection.