The Influential Personal Brand Podcast
Who First Strategy | Recap
May 2, 2025
Discover the 'Who First' strategy that revolutionizes traditional marketing by prioritizing your audience over platforms and content. Vincent Phamvan emphasizes understanding your identity and the needs of your target audience, which can transform your messaging and impact. Instead of chasing trends, focus on who you're serving—this clarity can guide everything you create. Whether just starting out or realigning with your mission, remember: your message is meant for someone specific, not everyone.
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Quick takeaways
- The Who First strategy prioritizes understanding the audience's needs and aspirations before choosing content creation methods or platforms.
- Focusing on the audience's psychographics allows content creators to tailor their messages more effectively for deeper engagement and impact.
Deep dives
The Importance of a Who-First Strategy
A who-first strategy emphasizes identifying the target audience before considering content creation methods or platforms. This approach encourages content creators to focus on who they are aiming to serve, understanding their needs, fears, and aspirations. By prioritizing the audience over the methods of dissemination, creators can ensure their messages resonate deeply and provide real value. Clarity about the audience helps the creator tailor their content more effectively, allowing for better engagement and impact.
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