Prioritizing Identity in Personal Branding Strategies

In this episode, AJ Vaden recaps the podcast with Vincent Phamvan that flips the script on typical marketing strategy. While the world obsesses over what to post and where to show up online, Vincent makes a bold case for a “Who First” strategy—focusing on the person you’re trying to serve before anything else.

If you're a personal brand, content creator, or mission-driven entrepreneur, this episode will reframe how you think about your audience, your message, and your impact. Learn why platforms, formats, and funnels are secondary—and how knowing your who brings total clarity to your what and where.

Whether you’re just getting started or looking to reconnect with your purpose, this episode is your reminder: your message isn’t for everyone—it’s for someone. Get clear on who that someone is, and everything else becomes obvious.