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Outbound Squad

How to go outbound for the first time | Guest Feature on Surf and Sales

Sep 19, 2023
Sales expert Jason Bay discusses the challenges and strategies of going outbound for the first time, the importance of soft skills and messaging in prospecting, responsibility for sales skills and learning, challenges of transitioning to a full-cycle sales representative, approaching difficult clients, differences between SAS and construction sales, and the qualifications and requirements for a sales job.
47:29

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The podcast discusses the importance of soft skills in sales, focusing on effective messaging, prospecting, and execution during discovery calls and cold outreach.
  • The episode emphasizes the responsibility and accountability of both sales reps and leaders for their success, highlighting the need for a process-driven approach and continuous learning and development.

Deep dives

The Challenge of Going Outbound for the First Time

Going outbound for the first time can be a daunting task, especially for organizations with dozens or hundreds of reps. This podcast episode explores the specific challenges and things to avoid when transitioning to outbound sales. It discusses the shift from being primarily inbound-led to creating a 50-50 blended pipeline with outbound efforts. The episode provides tangible takeaways for organizations embarking on outbound sales for the first time.

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