How to go outbound for the first time | Guest Feature on Surf and Sales
Sep 19, 2023
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Sales expert Jason Bay discusses the challenges and strategies of going outbound for the first time, the importance of soft skills and messaging in prospecting, responsibility for sales skills and learning, challenges of transitioning to a full-cycle sales representative, approaching difficult clients, differences between SAS and construction sales, and the qualifications and requirements for a sales job.
The podcast discusses the importance of soft skills in sales, focusing on effective messaging, prospecting, and execution during discovery calls and cold outreach.
The episode emphasizes the responsibility and accountability of both sales reps and leaders for their success, highlighting the need for a process-driven approach and continuous learning and development.
Deep dives
The Challenge of Going Outbound for the First Time
Going outbound for the first time can be a daunting task, especially for organizations with dozens or hundreds of reps. This podcast episode explores the specific challenges and things to avoid when transitioning to outbound sales. It discusses the shift from being primarily inbound-led to creating a 50-50 blended pipeline with outbound efforts. The episode provides tangible takeaways for organizations embarking on outbound sales for the first time.
The Importance of Soft Skills in Sales
The podcast delves into the significance of soft skills in sales and the impact they have on success. It highlights the importance of effective messaging, soft skills in prospecting, and execution during discovery calls and cold outreach. The episode emphasizes the value of meeting prospects on their terms and driving conversations rather than expecting prospects to lead the discussion. Key soft skills discussed include tonality, pacing, and confidence.
The Responsibility of Reps and Leaders in Sales Success
The podcast focuses on the responsibility and accountability of both sales reps and leaders for their success. It highlights the misconception that top performers lack motivation and emphasizes the need for a process-driven approach. The episode underscores the importance of teaching reps how to earn the right to ask questions and fostering a supportive environment where reps can continuously improve. It also touches on the shared responsibility of ongoing learning and development between reps and the leadership team.
Enabling Effective Outbound Sales and the Role of Leadership
The podcast explores the revolution happening in sales enablement, highlighting the shifting focus from certifications and completion of courses to a more outcomes-driven approach. It discusses the importance of connection with sales outcomes and lays emphasis on retaining training knowledge. The role of leadership in enabling effective outbound sales is highlighted, including the need for cohesive playbooks, reinforcement of training, coaching, and proactive involvement of leaders in the sales process. The episode emphasizes the collective responsibility of reps, leadership, and enablement to ensure sales success.
Jason Bay was a guest on the Surf and Sales Podcast with Richard Harris. In this episode, they talked about going outbound for the first time as a sales org.