Money Lab Social Media Marketing Long Game
Nov 2, 2025
Explore the power of brand awareness through funny memes and top-of-funnel strategies that could pay off in the long run. Discover how instant data can stifle bold marketing and the importance of organic content in boosting ad performance. Learn why repetition builds brand recall and that varied content increases future relevance. Matt emphasizes consistency and simplicity in content creation, revealing how frequent posting can trigger customer action without hard selling. Embrace creativity and engage audiences with interactive content for lasting impact.
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Data Can Kill Big Creative Bets
- Rapid data-driven testing short-circuits long-term experimentation and stifles outlier ideas.
- Rory Sutherland's Alchemy argues for room to run wild, test crazy ideas, and accept slow payoff.
Warm Up Audiences Before Paid Ads
- Build organic presence before running paid ads because familiarity raises ad conversion rates.
- Post on platforms for years so paid campaigns convert 'like gangbusters' when you start them.
Consistency Beats Occasional Perfection
- Publish consistently to build repetition and community recognition over time.
- Keep formats simple so you can sustain daily or frequent publishing without burning out.
