This Week in Startups Fundraising | Scaling Your Startup S2 E4 with Density’s Andrew Farah and SoleSavy’s Dejan Pralica | E1210
May 6, 2021
Andrew Farah, Co-founder and CEO of Density, shares his successful strategy for raising over $100 million in funding, emphasizing the importance of product demos and effective narratives. Meanwhile, Dejan Pralica, CEO of SoleSavy, reveals how he masterfully combines community and commerce, offering insights into building genuine relationships with investors. Both entrepreneurs candidly discuss the mistakes they made, providing valuable lessons on crafting pitch decks and navigating the emotional landscape of fundraising.
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Start with People or Product
- Start with your people slide to establish credibility.
- If your team isn't impressive, lead with your product.
Show the Product
- Always lead with the product, showing it in action.
- Don't use static graphics; demonstrate the product's functionality.
Practice with Founders
- Iterate your pitch with other founders before approaching investors.
- This improves your narrative and helps identify potential investors.
