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Bloomberg News reports on Meta's Threads app as a rival to Twitter. Armada ETF Advisors discusses real estate ETFs. Atomic Invest CEO highlights fintech advantages. Bloomberg Law Senior Reporter explores anti-woke brands. Drive to the Close with Smead Capital Management.
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Quick takeaways
- The rise of anti-woke brands has created an alternative market for conservative shoppers who feel mainstream brands no longer represent their values.
- Short-term interest rates have the potential to impact asset prices, posing a challenge for risk assets like stocks if the risk-free return on short-term treasury bonds becomes more attractive.
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The Impact of Anti-Woke Brands
Anti-woke brands have emerged as an alternative for consumers who feel that mainstream brands no longer represent their values. These brands market themselves as pro-America, pro-family, and pro-conservative, and push back against movements like diversity, equity, and inclusion (DEI). The rise of anti-woke brands has led to the creation of platforms like Public Square, which serves as an online shopping mall for these brands. While these brands have gained traction, their impact on the overall market remains to be seen.
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