Meta’s Threads App Draws Millions
Bloomberg Businessweek
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Anti-Woke Brands and Alternative Market Opportunities
This chapter explores the rise of anti-woke brands and the market opportunities they present through a platform called Public Square. It discusses the opposition to ESG perspectives and the pushback against diversity and inclusion initiatives by these brands. The chapter also raises the question of whether consumers are shifting away from traditional American brands in favor of more conservative options.
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