This chapter explores the rise of anti-woke brands and the market opportunities they present through a platform called Public Square. It discusses the opposition to ESG perspectives and the pushback against diversity and inclusion initiatives by these brands. The chapter also raises the question of whether consumers are shifting away from traditional American brands in favor of more conservative options.
Bloomberg News Big Tech Team Leader Sarah Frier reports on the launch of Meta Platforms’s new app Threads, designed as a direct rival to Twitter. David Auerbach, Managing Director at Armada ETF Advisors, discusses his firm's new real estate exchange traded fund. David Dindi, CEO of Atomic Invest, explains why he thinks fintech and brokerage firms are better than traditional banks. Bloomberg Law Senior Reporter David Hood talks about how anti-woke brands are fueling a parallel market for conservative shoppers. And we Drive to the Close with Cole Smead, President and Portfolio Manager at Smead Capital Management.
Hosts: Carol Massar and Madison Mills. Producer: Paul Brennan.
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