Newsletter Operator

How My Course Generated $105,000 In 4 Days, Growing Your Agency With a Newsletter, and More

Mar 29, 2024

Learn how a course made $105,000 in 4 days, using newsletters for agency growth, promoting digital products with ads, incentivizing surveys for testimonials, and more strategies for monetizing newsletters and attracting sponsorships.

44:06

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Podcast summary created with Snipd AI

Quick takeaways

Using scarcity and urgency in course launches can lead to quick enrollments and high revenue.

Newsletters are powerful tools for agencies to demonstrate expertise, nurture leads, and create additional revenue streams.

Deep dives

Leverage in Service-Based Business

Building a true agency with human capital provides leverage and freedom in a service-based business model. Agencies can offer services that can provide greater freedom and potentially more enterprise value than courses. By hiring people, agencies can create assets that are not solely reliant on the owner.

Effective Service Leads to Streamlined Content Creation

01:00

Incentivize Testimonials for Greater Impact

00:53

The Power of a Well-Built Newsletter

00:43

Maximize Impact with Last-Minute Reminders

01:14

Introduction

5min

Success Story of a Newsletter Course Generating $105,000 in 4 Days

3min

Strategies for Promoting a Successful Course Launch

19min

Leveraging Services and Newsletters for Agency Growth

8min

Monetizing and Attracting Sponsorships Through a Targeted Newsletter Strategy

2min

Unlocking Agency Growth with Niche Newsletters

6min

Matt and Ryan talk about how to sell out a cohort-based course, how to use newsletters to get and keep clients for service-based agencies, and much more.

Support our sponsors:

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Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Refind ads: easy setup, effective paid acquisition.

06:04 Sales exceeded expectations, and several units sold out.

09:02 Emphasize long-form sales pages in product promotion.

10:32 Two similar announcement broadcasts successfully sold the course.

14:13 Create an email list, and send targeted course promotions.

19:05 Utilize PS in email for important messages.

21:25 Easier to get testimonials for future courses.

23:26 Incentivized survey with $100 prize and bonus.

27:28 Service business provides more freedom and value.

30:22 Promote digital products, showcase expertise, and upsell.

33:34 Targeted newsletter ads create high conversion rates.

37:57 Create niche Twitter ads and share insights.

42:31 Leave a review on Apple/Spotify and subscribe with an email proof.

43:43 Podcast host seeks feedback to reach a wider audience.

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Newsletter Operator

How My Course Generated $105,000 In 4 Days, Growing Your Agency With a Newsletter, and More

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Leverage in Service-Based Business

Course Marketing Success

Newsletter as a Valuable Acquisition Funnel

Agency Marketing Strategy and Success

Effective Service Leads to Streamlined Content Creation

Incentivize Testimonials for Greater Impact

The Power of a Well-Built Newsletter

Maximize Impact with Last-Minute Reminders

Remember Everything You Learn from Podcasts