Matt and Ryan talk about how to sell out a cohort-based course, how to use newsletters to get and keep clients for service-based agencies, and much more.
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Episode Topics & Timestamps
00:00 Refind ads: easy setup, effective paid acquisition.
06:04 Sales exceeded expectations, and several units sold out.
09:02 Emphasize long-form sales pages in product promotion.
10:32 Two similar announcement broadcasts successfully sold the course.
14:13 Create an email list, and send targeted course promotions.
19:05 Utilize PS in email for important messages.
21:25 Easier to get testimonials for future courses.
23:26 Incentivized survey with $100 prize and bonus.
27:28 Service business provides more freedom and value.
30:22 Promote digital products, showcase expertise, and upsell.
33:34 Targeted newsletter ads create high conversion rates.
37:57 Create niche Twitter ads and share insights.
42:31 Leave a review on Apple/Spotify and subscribe with an email proof.
43:43 Podcast host seeks feedback to reach a wider audience.
