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Flip-Chart Moment That Created The Concept
- Dan drew the gap-and-gain diagram after a film producer said he had nothing to report despite clear accomplishments.
- The producer never accepted the idea and eventually dropped out, showing deep mental wiring can resist reframing.
Measure Progress From Your Starting Point
- People measure achievements two ways: against an unattainable ideal or against where they started.
- Measuring backward to the start (the gain) produces happiness; measuring to the ideal (the gap) produces perpetual dissatisfaction.
Small Wins Drive Habit Formation
- Feeling successful drives habit formation because success creates emotional reinforcement.
- BJ Fogg's research shows small wins and positive feelings make behaviors repeatable.