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Divergent Prototyping for Elimination
- Use divergent prototypes to help people eliminate what they don't want.
- Present very different options to reveal their preferences.
Autobooks Divergent Prototypes Example
- Bob Moesta shares an example of divergent prototypes with Autobooks.
- He offered three distinct engagement models with varying costs, timelines, and branding options.
Injection Molding Example
- Bob Moesta discusses a manufacturing example of injection molding a mirror case.
- By adjusting the molding process, they solved a shrinking problem without increasing costs.