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S1 E15 | Understanding Prototyping to Learn

The Circuit Breaker

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How Divergent Prototypes Can Be Used in Sales

"I use divergent prototypes as a wide thing," he says. "They can actually use that contrast to help understand what they want." The key is for them to be very different, and ultimately eliminate the choice of one way or another. Hr: Can you explain in more detail how this works?

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