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Prototyping
Hassena: prototyping is a tool i can use on either the supply side or the divand side. Most people are trying to do one thing, and they don't actually understand the difference between them. So there's some work we do that's around jobs to be done, around pprototyping,. It's the prototyping job. We know what the job is. And then we bring actually a wide range of prototypes or samples to the table. This allows them to start to talk about fit in a very, very a discreet and concrete way.