Agency Business #55: Inside Moosylvania’s bet on senior talent and growth, with CEO Andrew Cohen
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Jan 26, 2026 Andrew Cohen, CEO of St. Louis creative agency Moosylvania, built the firm on senior talent, continuity, and hybrid culture. He shares the agency’s origin story and family roots. Conversations cover prioritizing seasoned teams over junior scale, balancing in-house production with outsourcing, Midwest advantage for national work, and growth-focused reinvestment in people and products.
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Seniority Drives Consistency
- Indie agencies win by keeping the same senior people on accounts for years, creating consistency and deeper problem knowledge.
- Mooselvania leverages long tenure to offer cohesive service and faster client learning curves.
Founding From A Napkin Deal
- Andrew told how his father left an IPG-owned shop and founded Mooselvania from a napkin deal and twelve people.
- The napkin held up in court and Norty built the agency into a creative-first firm over decades.
Senior Talent Needs Content Skills
- Senior talent must adapt to modern content skills like making short-form video and social creative to remain valuable.
- Mooselvania stresses senior versatility: strategy plus hands-on content capability wins.