P&G's New CEO and Agency Implications

Welcome to Agency Business.

Andrew Cohen, CEO of independent St. Louis creative agency Moosylvania, joined Brian and Olivia for a candid conversation about building an agency around senior talent, continuity, and long-term thinking.

Andrew shares the origin story of Moosylvania, founded by his father after leaving an IPG-owned agency, and reflects on taking over leadership during the pandemic as the firm evolved into a more digital, hybrid operation.

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