AdExchanger
Let’s Live In A Data Democracy
Aug 20, 2024
Kamakshi Sivaramakrishnan, a visionary in ad tech, has founded two startups aimed at democratizing data access while prioritizing consumer privacy. She discusses her unique career path from planetary science to advertising technology. The conversation dives into the challenges of promoting secure data collaboration amidst evolving regulations like GDPR. Kamakshi also introduces an innovative natural language interface for data engagement in platforms like Slack, empowering all employees to make data-driven decisions across various industries, including healthcare and finance.
56:25
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Quick takeaways
- Kamakshi Sivaramakrishnan's entrepreneurial journey emphasizes the critical need for democratizing consumer data while prioritizing privacy in the ad tech landscape.
- Her advocacy for resilience among women in tech highlights the importance of embracing challenges and maintaining confidence to foster a supportive community.
Deep dives
Kamakshi Shivarama Krishnan's Background and Journey
Kamakshi Shivarama Krishnan's unique background includes a PhD from Stanford in information theory, where she designed a communications chip for NASA's New Horizons mission to Pluto. This technical foundation laid the groundwork for her successful transitions into the ad tech space, highlighting her knack for algorithm design and efficiency. Her entrepreneurial journey began with founding Drawbridge, a cross-device advertising company that empowered marketers to understand consumer identity across platforms. This move was driven by a personal mission to democratize access to consumer data while ensuring privacy and enhancing marketing effectiveness.
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