Snowflake in AdTech: Data Collaboration and Challenges

This chapter explores Snowflake's innovative role in the advertising sector, particularly through its media data cloud and data clean room concepts. It highlights how these solutions empower non-technical marketing teams, while also delving into the complexities of privacy-enhancing technologies and recent market trends. Additionally, the chapter discusses the impact of regulations like GDPR on consumer consent and reflects on the challenges faced by women in the technology and entrepreneurship spaces.