Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! Google’s Ranking System Exposed: What the New Exploit Tells Us
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Dec 20, 2024 Thomas Smith, co-host of the Niche Pursuits News Podcast and side hustle expert, joins to unpack intriguing developments in SEO and AI. They reveal insights from Google's ranking system exploit and the recent December Core Update. Discover how AI influences search results, blending organic with sponsored content and raising consumer confusion. They also explore successful niche sites, including a cheese-themed venture! Smith emphasizes the challenges and strategies of modern digital marketing amidst these changes.
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Google Ranking Factors Exposed
- Google uses consensus scoring, query classifications, and site quality scores to rank content.
- An exploit revealed these factors, including click probability and subdomain-level quality calculations.
AI Content and Consensus
- AI-generated content often aligns with general consensus, potentially explaining its initial ranking success.
- Google likely uses click data and other factors to adjust for this and identify low-quality AI content.
Click Probability as a Ranking Factor
- Google uses "click probability", not just click-through rate, to predict how likely users are to click a result.
- This probability is a ranking factor and can be influenced by page titles.