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Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
Google’s Ranking System Exposed: What the New Exploit Tells Us
Dec 20, 2024
Thomas Smith, co-host of the Niche Pursuits News Podcast and side hustle expert, joins to unpack intriguing developments in SEO and AI. They reveal insights from Google's ranking system exploit and the recent December Core Update. Discover how AI influences search results, blending organic with sponsored content and raising consumer confusion. They also explore successful niche sites, including a cheese-themed venture! Smith emphasizes the challenges and strategies of modern digital marketing amidst these changes.
01:06:43
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Quick takeaways
- The December core update highlights Google's evolving strategy to assess content quality and prioritize authoritative sites in rankings.
- An exploit reveals Google's nuanced content ranking system, focusing on consensus scoring and click probability to influence visibility.
Deep dives
Insights into Google's December Core Update
The December core update's quick rollout lasted just six days and concluded on December 18, 2024, which surprised many in the SEO community given its proximity to the November core update. Many content sites experienced fluctuating rankings, with some recovering partially, while news-focused sites maintained their standings. The update showcased Google's ongoing refinement in how it assesses content quality, emphasizing that sites with authority and relevance in their niche might fare better. This observation aligns with the broader trend of relying on comprehensive quality assessments in Google's ranking methodology.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode