Thomas Smith, an AI expert, dives into the groundbreaking launch of DeepSeek, China's innovative AI reasoning model that challenges industry giants. The discussion illuminates the ethical dilemmas of AI, especially concerning data usage amid rising competition. They explore how DeepSeek's influence is reshaping SEO, causing declines for brands like HubSpot. Additionally, they share personal niche projects like MouseMingle.com, a whimsical dating site for Disney fans, highlighting how niche communities can thrive in a rapidly evolving digital landscape.

Thomas Smith, co-host of the Niche Pursuits News Podcast and side hustle expert, joins to unpack intriguing developments in SEO and AI. They reveal insights from Google's ranking system exploit and the recent December Core Update. Discover how AI influences search results, blending organic with sponsored content and raising consumer confusion. They also explore successful niche sites, including a cheese-themed venture! Smith emphasizes the challenges and strategies of modern digital marketing amidst these changes.

Thomas Smith, an expert in AI and content creation, teams up to explore the fate of TikTok amidst ongoing ban talks and legal hurdles. They dissect potential mergers and the shifting landscape of vertical video content. The conversation also dives into Google's rejection of EU fact-checking mandates and its implications for online misinformation. Plus, they share insights into niche sites, highlighting unique projects that effectively engage audiences and drive traffic in a competitive digital environment.