Thomas Smith, co-host of the Niche Pursuits News Podcast and side hustle expert, joins to unpack intriguing developments in SEO and AI. They reveal insights from Google's ranking system exploit and the recent December Core Update. Discover how AI influences search results, blending organic with sponsored content and raising consumer confusion. They also explore successful niche sites, including a cheese-themed venture! Smith emphasizes the challenges and strategies of modern digital marketing amidst these changes.