The Andrew Faris Podcast 8 A/B Tests Your DTC Brand Should Run RIGHT NOW
Jan 15, 2025
Discover powerful A/B testing strategies tailored for direct-to-consumer brands. Uncover the secrets of optimizing product detail pages and the impact of effective pricing and email capture techniques. Learn the importance of free shipping thresholds and smart merchandising to drive sales. Explore the significance of thorough testing in maximizing profitability and enhancing online store performance. This insightful discussion reveals eight key strategies that can transform your brand's approach to conversion rates and customer engagement.
AI Snips
Chapters
Transcript
Episode notes
PDP Testing
- Test your product detail pages (PDPs) with major content overhauls, not minor tweaks.
- Focus on clarity and the image carousel, especially for mobile users.
Clarity Improves Sales
- Andrew Faris improved wallet sales by adding an image clarifying material sources.
- The simple addition of callouts showing leather vs. baseball glove sections made a huge difference.
Test Site-Wide Offers
- Test different site-wide first purchase offers beyond the classic 10% discount.
- Consider larger percentage discounts for bigger cart sizes, especially if bundling is possible.