Optimizing Product Pages for Conversion

Split testing your product detail page (PDP) is crucial for maximizing conversions, as it is closely tied to the purchase decision. Rather than implementing minor tweaks, consider making significant changes to the layout and content to drive results. Focus on elements such as the image carousel and clarity of product information, as these have been shown to play a pivotal role in user engagement. For example, adding a clarifying image that distinguishes between materials on a wallet product led to an immediate improvement in performance.