9min chapter

The Andrew Faris Podcast cover image

8 A/B Tests Your DTC Brand Should Run RIGHT NOW

The Andrew Faris Podcast

CHAPTER

Intro

This chapter explores effective A/B testing strategies specifically designed for direct-to-consumer brands, emphasizing the crucial role of the product detail page in converting visits to sales. It addresses common misconceptions about minor changes, advocating for significant updates in product presentation and strategies for enticing new customers with targeted offers.

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