Perpetual Traffic $100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 1
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Oct 10, 2025 Discover how to transform free trials into customer magnets with innovative, risk-free strategies. Learn about the 'Win Your Money Back' model that rewards customer engagement instead of offering unconditional refunds. The hosts share insights on structuring effective free trials, implementing conditional offers, and creating continuity programs that drive future purchases. Real-world examples illustrate how to hook customers with milestones and how webinar strategies can elevate sales success.
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Never Offer Unconditional Free Trials
- Avoid giving unconditional free trials or guarantees for your product or service.
- Always attach clear, trackable conditions to trials so users must take steps to qualify for refunds or credits.
Reframe Refunds As Conditional Rewards
- 'Win Your Money Back' reframes refunds as a conditional reward for action rather than a no-strings refund.
- This shifts risk onto the buyer's commitment and creates a path to further purchases.
HR Software Waived Onboarding For Task Completion
- Ralph recounts an HR software that waived onboarding if users completed specific tasks during a trial.
- The conditional tasks increased commitment so users stayed on and started paying after the trial.
