Using Trials to Build a Funnel and Continuity

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How do you turn a free trial into a customer magnet without the risks of an unconditional guarantee? Today, we’re sharing innovative strategies to attract and retain customers with compelling front-end offers. We’re breaking down Alex Hormozi’s "Win Your Money Back" model and how it applies to different business models. 

You’ll learn how you can give customers the chance to earn their money back instead of offering a no-strings-attached refund. We also explore how conditional offers can spice up your product or service’s appeal and why it’s essential to incorporate a continuity program into your sales process. 

In this episode:

- How the 'Win Your Money Back' model works

- Implementing the 'Win Your Money Back' strategy

- How to structure your free trials 

- Webinar selling strategy and upsell techniques

- Structuring continuity programs

Resources Mentioned In The Episode:

Previous Episode on Alex Hormozi’s $100M Money Model:

https://perpetualtraffic.com/podcast/episode-734-alex-hormozis-100m-money-models-launch-debunked-key-takeaways/  

Alex Hormozi’s Book, $100M Money Models: How To Make Money: https://www.goodreads.com/book/show/240367486-100m-money-models  

Alex Hormozi’s Interview on the Jack Neel Podcast: https://www.youtube.com/watch?v=5f_UL-z1xgI 

Listen to this episode on your favorite podcast channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK 

Subscribe and watch on YouTube:

perpetualtraffic.com/youtube 

We appreciate your support!

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Connect with Ralph Burns: 

• LinkedIn - https://www.linkedin.com/in/ralphburns 
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• Hire Tier11 - https://www.tiereleven.com/apply-now 

Connect with Lauren Petrullo:

• Instagram - https://www.instagram.com/laurenepetrullo/
• LinkedIn - https://www.linkedin.com/in/laurenpetrullo  
• Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://www.activecampaign.com/

https://unbounce.com/pt/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://www.activecampaign.com/