MBA2485 Guest Teacher – Robert Glazer – How to Identify and Refine Your Core Values to Build a Better Business
Jun 24, 2024
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In this engaging conversation, Robert Glazer, founder of Acceleration Partners and best-selling author, dives deep into the power of core values for business success. He emphasizes how well-defined values can attract customers and foster team cohesion. Robert shares tools like the 'Core Validator' to help listeners identify and refine their principles. He also discusses the challenges of staying true to these values and the repercussions of misalignment, providing personal anecdotes that resonate with both entrepreneurs and leaders alike.
Identifying and refining core values is essential for guiding business decisions and creating a cohesive company culture.
Aligning actions with core values fosters clarity in decision-making and elevates leadership, ultimately enhancing business success.
Deep dives
The Importance of Core Values
Core values are essential for guiding businesses and influencing decision-making. They represent the non-negotiable principles that define what a company stands for, attracting customers and talent alike. Many entrepreneurs fail to articulate these values from the beginning, leading to challenges in building strong teams and attracting the right clientele. Understanding and refining these core values lays a solid foundation for business success, making it easier to navigate decisions and create a cohesive company culture.
Identifying Your Core Values
Identifying core values requires introspection and honesty about what truly matters personally and professionally. Core values should be concise phrases that embody key principles rather than vague terms, ensuring they are meaningful and actionable. The process includes reflecting on past experiences, noting behaviors that sparked engagement or disappointment, and understanding how these insights translate into values. An effective method, referred to as the Core Validator, consists of four questions designed to confirm whether potential values resonate with one's decisions and self-assessment.
Living by Your Core Values
Consistently aligning actions with core values is critical, even if it may involve difficult decisions or uncomfortable situations. Real-life examples highlight the necessity of adhering to values, as failing to do so can lead to regret and chaotic outcomes. Implementing a system to evaluate decisions against core values simplifies the process and fosters clarity in both personal and professional realms. The commitment to live by core values ultimately elevates leadership and guides individuals toward realizing their full potential.
Curious about what truly defines your business and sets it apart from the competition? Struggling to attract the right customers or build a cohesive, motivated team? The answer might lie in something you haven’t fully considered yet—your core values.
In today’s episode, we’re joined by Robert Glazer, founder of Acceleration Partners and best-selling author, who will teach us the critical importance of identifying and refining your core values to build a stronger, more aligned business. Through actionable steps, Robert will guide you on how to pinpoint what you stand for and why it matters, ensuring your business decisions are in sync with these core principles. Don’t miss this essential lesson that could transform how you lead your organization.
Tune in now to unlock the key to building a better business through the power of core values. Hit play at the top of this page!