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LITerally
Income Planning, Funnels and Scaling (Session 8 with Kristin)
Sep 11, 2024
In this discussion, Kristin, an expert in income planning and business strategy, shares insights on effective income generation and scaling. She highlights the importance of mindset shifts for scaling businesses, along with the significance of self-care and team empowerment. Kristin also dives into creating marketing funnels, leveraging ad spending, and understanding metrics like ROI. Additionally, she emphasizes crafting evergreen offers while maintaining authenticity, showcasing how to sell on autopilot to maximize potential.
53:12
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Quick takeaways
- Effective income planning and structured goals are crucial for achieving clarity and predictability in business revenue streams.
- A mindset shift prioritizing well-being over constant productivity is essential for sustainable business growth and long-term success.
Deep dives
The Importance of Strategic Planning in Business
Strategic planning is essential for business growth, particularly as highlighted in the discussion about scaling income. The podcast emphasizes the need for income planning and setting structured goals, reflecting on Kristen's experience of having an unplanned income generation approach over the past five years. By identifying specific income targets for different offerings, such as one-on-one coaching, speaking engagements, and online courses, business owners can create clarity and predictability in their revenue streams. This structured approach not only supports personal financial goals but also facilitates the team’s ability to prepare and execute marketing strategies effectively.
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Discover
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