Masters of Scale Rapid Response: "Neighbors are the frontline of support," w/Nextdoor's Sarah Friar
Apr 24, 2020
In this engaging discussion, Sarah Friar, CEO of Nextdoor, highlights how communities became crucial support systems during the pandemic. She shares how the platform witnessed a surge in neighborly assistance, with a 250% increase in help offers. Sarah discusses innovative features like Help Maps and Groups designed to strengthen local connections. She emphasizes the importance of empathy in leadership and how crises can galvanize communities, proving that neighbors truly are the frontline of support.
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Childhood in Northern Ireland
- Sarah Friar grew up in a Northern Ireland border town during The Troubles.
- Her parents, a mill personnel manager and a nurse, instilled a strong sense of community in her.
Crisis Planning and Response
- Prepare for crises with tabletop exercises, focusing on community safety and information accuracy.
- Prioritize getting correct information to people and facilitating help within the community.
Early Pandemic Signals on Nextdoor
- Nextdoor's data revealed early pandemic trends, including shifts from hand sanitizer concerns to homeschooling and at-risk populations.
- This data allows for granular insights into community needs and evolving conversations.