

Steve Aoki ON: How To Aim High But Manage Expectations & Never Allowing Doubt To Stop You
Apr 20, 2020
In a lively discussion, Grammy-nominated producer and DJ Steve Aoki shares insights on balancing high aspirations with realistic expectations. He dives into his journey from women's studies to founding the record label Dim Mak, and his passion for brain research and mental health. Aoki emphasizes the importance of community and creativity in overcoming struggles in the music industry. He also discusses his new album, *Neon Future IV*, exploring its collaboration with thinkers like Yuval Harari and the emotional power of music in shaping our future.
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Early Influences
- Steve Aoki grew up in a punk/hardcore music culture where profiting from music was discouraged.
- He prioritized community contributions over financial gain, shaping his early approach to his record label, Dim Mak.
Balancing Ambition and Reality
- Aim high, but manage expectations based on your expertise.
- Passion and dedication can compensate for lack of resources, as Steve Aoki's experience with Dim Mak shows.
Dim Mak's Struggles and DJing
- Despite early financial struggles and debt, Steve Aoki persevered with Dim Mak.
- DJing became an unexpected source of income, helping him pay off debt and support his label.