138 - Hal Hershfield: Connecting with Your Future Self for a Better Tomorrow
Sep 26, 2024
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In a captivating discussion, Hal Hershfield, a renowned Professor of Marketing and Psychology at UCLA, delves into the intriguing connection between our present and future selves. He shares insights from his research on how our relationship with time influences decision-making and personal growth. Hal emphasizes practical strategies to achieve long-term goals and navigate life transitions, all while fostering a deeper awareness of intentional living. He also reflects on his unexpected career journey from psychology to applied business research.
Connecting emotionally with our future selves through techniques like age-progressed imagery can significantly influence positive long-term decision-making.
Recognizing the evolving nature of our identity over time can help individuals make more informed choices aligned with their current values and future goals.
Deep dives
The Importance of Connecting with Future Selves
Connecting with our future selves is vital for making decisions that optimize our long-term well-being. Many people struggle to engage in behaviors that benefit their future selves due to a perceived detachment or disconnect from that temporal identity. When individuals foster an overlap or emotional bond with their future selves, they are more likely to engage in proactive behaviors, such as saving for retirement or maintaining healthy habits. This emotional continuity enhances the motivation to make sacrifices in the present for a better future.
Methods to Strengthen Future Self Connections
There are several practical techniques to strengthen the connection with our future selves. One effective method is to create age-progressed images of ourselves, which can vividly depict what we may look like in the future and elicit emotional responses that influence current decision-making. Additionally, writing letters to our future selves, and then composing replies, has been shown to enhance feelings of connection and continuity. Narrative methods, such as envisioning expected future scenarios, can also cultivate a sense of certainty and improve decision-making related to long-term goals.
Lessons from Past Experiences
Reflecting on personal growth, individuals often notice significant changes in their priorities and preferences over time. The speaker highlights how their past self viewed social engagements differently compared to the present, showcasing a shift toward valuing quality time at home with family. Such reflections emphasize the evolving nature of identity and how experiences shape future aspirations. Understanding these changes can inspire individuals to make more informed choices that align with their current values and future goals.
Striking a Balance between Present and Future
Finding an optimal balance between concentrating on the present and planning for the future is crucial for overall well-being. While it is essential to invest efforts for future benefits, excessive focus on long-term goals can lead to missing meaningful present experiences, potentially fostering regrets later. The concept of 'myopia' highlights the consequences of being overly present-focused, whereas 'hyperopia' describes the risks of prioritizing the future to the detriment of current joys. Striking this balance encourages individuals to engage in both present enjoyment and future planning, ultimately enhancing life satisfaction.
This week, Enna chats with Dr. Hal Hershfield, Professor of Marketing, Behavioral Decision Making, and Psychology at UCLA Anderson School of Management. In 2017, Hal was recognized as a 40 under 40 best business school professor. This year, he was voted as faculty of the year by MBA students at UCLA.
Hal studies how thinking about time transforms the emotions and alters the judgments and decisions people make. His research concentrates on the psychology of long-term decision making and how time affects people’s lives — specifically at a moment when Americans are living longer and saving less.
Hal earned his PhD at Stanford Psychology under the mentorship of Dr. Laura Carstensen, who is Enna’s PhD advisor currently. In this episode, Hal shares his journey in psychology, talks about his research on time and decision making as well as his recent book, Your Future Self: How to Make Tomorrow Better Today, an insightful and entertaining guide to grow into our ideal selves.
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