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Compass's Jonathan Spears on the only two KPIs he tracks
Oct 30, 2023
Real estate professional Jonathan Spears shares his business practices and the two key performance indicators (KPIs) he tracks for success. He focuses on building authentic relationships and highlights the significance of accountability and leadership boards. The podcast also discusses the ongoing trial of the Sitzer Burnett Class Action Commission lawsuit and exciting trends in real estate, including advancements in AI and the opportunities presented by the market reset.
30:20
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Quick takeaways
- The two important key performance indicators (KPIs) for real estate agents to track in order to be successful are making calls, connecting with people, and setting appointments.
- Building authentic relationships with clients is crucial in the real estate industry as clients choose to work with agents they like and trust.
Deep dives
Building Relationships and Executing Priorities for Success
The key to generating revenue in the real estate industry is through building relationships and executing priorities. Agents need to prioritize and execute their tasks by creating a plan and taking action. Perfecting priorities can lead to missed opportunities, so it's important to take the Nike approach of 'just do it.' The two essential tasks for agents are making calls, connecting with people, and setting appointments. Consistency in these activities will lead to success and a thriving business.
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