Distribution First This SIMPLE LinkedIn Trick Changed Everything for Me (with Matt Barker) [Best of 2024]
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Dec 17, 2024 In this discussion, social copywriting expert Matt Barker shares his wealth of knowledge on mastering LinkedIn content creation. He emphasizes the power of a structured content calendar to maintain consistency without the stress. Matt reveals actionable strategies for repurposing content effectively across platforms and the significance of leveraging AI tools to gain valuable customer insights. He also highlights the importance of storytelling and authenticity in engaging with audiences, urging marketers to build trust through relatable narratives.
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The Tipping Point
- Matt Barker found himself spending hours trying to create LinkedIn content on the fly, which he found frustrating.
- This experience led him to adopt a batch writing approach, which significantly improved his content creation process.
Ideal Content Schedule
- Establish an ideal content schedule by mapping out the type of post for each weekday.
- This provides direction, even if you can't batch all your content at once.
Client Result Posts
- Focus on showcasing client transformations, either overall progress or specific recent results.
- Explain the before and after scenario, highlighting how you achieved the results.