AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Navigating Content Strategies and Promotions in B2B Marketing
This chapter delves into the difficulties B2B clients encounter when trying to sustain effective content strategies rather than perpetually seeking new ones. It highlights the internal conflicts for content marketers between innovating and optimizing existing practices, while also offering advice on crafting valuable content promotions that maintain a solution-oriented focus.