In 'Perennial Seller', Ryan Holiday explores the principles behind creating works that endure and thrive long after their initial release. He argues that these 'perennial sellers' are not flukes but are built to last from the outset. The book is divided into four parts: the creative process, positioning, marketing, and platform. Holiday uses examples from various industries, including music, restaurants, and literature, to illustrate how creators can ensure their work remains relevant and continues to attract new customers over time. He emphasizes the importance of a holistic approach to both the creation and marketing of the work, as well as the need for patience, dedication, and a strong platform of loyal supporters[2][3][4].
The Martian tells the story of astronaut Mark Watney, who is presumed dead and left stranded on Mars after a fierce storm. With limited supplies, Watney must draw upon his ingenuity, wit, and spirit to subsist and find a way to signal to Earth that he is alive. Meanwhile, NASA and a team of international scientists work tirelessly to bring 'the Martian' home, while Watney faces numerous challenges in his quest for survival. The novel is praised for its blend of science, humor, and suspense.
This book by Matthew Kepnes offers practical advice on how to travel affordably by thinking creatively and using strategies like travel hacking, smart banking, and finding affordable accommodations. It covers planning, expenses, and regional tips for various parts of the world.
Atomic Habits by James Clear provides a practical and scientifically-backed guide to forming good habits and breaking bad ones. The book introduces the Four Laws of Behavior Change: make it obvious, make it attractive, make it easy, and make it satisfying. It also emphasizes the importance of small, incremental changes (atomic habits) that compound over time to produce significant results. Clear discusses techniques such as habit stacking, optimizing the environment to support desired habits, and focusing on continuous improvement rather than goal fixation. The book is filled with actionable strategies, real-life examples, and stories from various fields, making it a valuable resource for anyone seeking to improve their habits and achieve personal growth[2][4][5].
In 'How to Travel the World on $75 a Day', Matt Kepnes provides detailed travel advice to help readers plan and execute their dream trips without overspending. The book includes step-by-step planning instructions, money-saving tips, and expert recommendations for accommodations, transportation, and activities. It is updated to reflect changes in travel post-COVID and includes new sections on collecting points and miles and responsible travel.
In 'Travel as a Political Act,' Rick Steves argues that travel can be a powerful tool for understanding the world and its diverse cultures. Through his personal experiences and field reports from Europe, Central America, Asia, and the Middle East, Steves shows how thoughtful travel can help individuals gain empathy for other cultures and develop a broader perspective on global issues. The book addresses the current climate of divisiveness and fear, suggesting that travel can be an antidote to xenophobia and a way to learn more about one's own country by viewing it from afar[2][4][5].
First, jump inside Copywriting Course to review every page of your site with me today.
Second, checkout this interview with Matt Kepnes, known as Nomadic Matt...he's the founder of the most well known personal travel blogs on the internet. He’s wrote a book called How To Travel the World for $75/day:
Full notes posted here.
Neville Medhora Talks Copywriting 
