EP. 49 - Meet the YouTube Expert Behind 10 Billion Views: Paddy Galloway’s Full Story [VIDEO]
Oct 17, 2023
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Paddy Galloway, a YouTube expert with over a decade of experience, shares his secrets for getting billions of views. Topics include the influence of the YouTube algorithm, transitioning to authentic connections with the audience, the journey to success, creating good content, work-life balance, personal growth, leaving a positive impact, and reflections on life decisions and gratitude.
Creating engaging storytelling and quality content is crucial for YouTube success.
YouTube growth is unpredictable and creators should embrace the ups and downs.
Working with different clients provides valuable insights and enhances decision-making in content creation.
Deep dives
The Importance of Engaging Storytelling and Quality Content
One key insight from the podcast is the significance of engaging storytelling and quality content on YouTube. The speaker emphasizes that focusing on creating good content that entertains, inspires, and educates viewers is more important than optimizing elements like thumbnails or titles. They highlight the value of being a good storyteller and having strong scripting skills, which can captivate and hold viewers' attention. It is noted that YouTubers who excel at storytelling tend to perform well on the platform despite not necessarily having the fastest pace or employing flashy techniques. Mark Rober is given as an example of a successful YouTuber whose storytelling abilities contribute to his success.
The Nonlinear Nature of YouTube Success
Another important insight discussed in the podcast is the nonlinear nature of YouTube success. The speaker points out that YouTube growth is unpredictable and often inconsistent. Even creators who work with consultants and have access to top-notch editors and designers experience peaks and valleys in their journey. The speaker highlights the need for creators to understand and embrace the ups and downs of the YouTube algorithm, clarifying that sustained linear growth is rare on the platform. This insight challenges the expectation of stability that some creators have while aiming for the tremendous upside potential YouTube offers.
The Value of Learning through Working with Clients
The podcast episode also explores the value of working with clients and the opportunity to learn from their YouTube journeys. The speaker shares that by working with multiple creators and helping them with their channels, they gain invaluable insights and data about what works and what doesn't in the YouTube space. They emphasize that the experience of managing 15 to 20 videos a week for different clients allows them to try out various strategies, experiment with different concepts, and receive real-time feedback. This hands-on approach broadens their understanding of YouTube and enhances their ability to make informed decisions on content creation, ranging from topic selection to video packaging.
Balancing Predictability and Upside Potential on YouTube
One topic touched upon in the podcast is the balance between seeking stability and aiming for the limitless potential of YouTube. The speaker remarks on the desire many creators have for both reliability and extraordinary success, which can lead to overthinking and a lack of content focus. They suggest that creators should recognize the inherent unpredictability of YouTube and embrace the opportunity for exponential growth while accepting the occasional downturns. By understanding that the YouTube algorithm follows audience behavior, creators can focus on making content that resonates with viewers and prioritize quality over solely optimizing metrics. This mindset allows them to draw on the infinite ceiling of YouTube while managing their expectations and navigating the platform's dynamic landscape.
Importance of Context and Drip Feeding Information
One key insight from the podcast episode is the importance of structuring content with the right amount of context and drip feeding information. Rather than overwhelming the audience with too much information too quickly, it is more effective to gradually introduce and spread out the context throughout the content. This approach helps engage the audience and allows for a better storytelling experience. The speaker stresses the significance of good story-writing skills and draws upon personal experiences in writing and storytelling, highlighting the impact it has had on their YouTube career.
Telling a Good Story and Building Trust
Another main point discussed in the podcast episode is the value of telling a good story and building trust with the audience. The speaker emphasizes that retention and audience engagement are not solely dependent on flashy editing techniques or fast-paced content, but rather on the ability to effectively communicate a compelling narrative. Drawing from their own experiences, the speaker recounts instances where viewers praised the storytelling structures and language used in their videos, likening it to journalism. The importance of calmly explaining one's expertise without being overly self-promotional is highlighted. This insight extends beyond YouTube, as the speaker mentions applying similar storytelling principles in various aspects of their work, such as business consulting.
Paddy Galloway helps clients like MrBeast, the Sidemen, and Jesser get over 700M YouTube longform views a month.
Now- he’s sharing his secrets learned over a decade of YouTube experience with us today on the @trykarat podcast!
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Learn more about Karat at
https://www.trykarat.com
Follow Karat at
https://www.instagram.com/trykarat
Follow Eric at
https://www.instagram.com/erictway
Follow Paddy at
@paddygalloway8780
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