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Crumbl Cookie: A Sweet Investment or Fading Fad?

16 snips
Dec 24, 2024
Explore the sweet world of Crumbl Cookies as hosts delve into the sale of two franchises in Washington. They analyze Crumbl's rapid growth, financial performance, and unique cookie offerings, all while questioning its long-term sustainability. The discussion highlights the challenges of trendy food businesses and the intricacies of franchise investments. Humorous anecdotes about In-N-Out and a light-hearted take on celebrity plastic surgery provide entertaining breaks in an otherwise serious examination of the franchise landscape.
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INSIGHT

Crumbl Cookie Franchises for Sale

  • Crumbl Cookie is a popular, rapidly-growing franchise known for its large, decadent cookies.
  • The hosts question why these particular franchises are for sale on BizBuySell.
INSIGHT

Crumbl: Fad or Trend?

  • Crumbl's business model is questioned as a potential fad, similar to frozen yogurt trends.
  • The listing's financials reveal high revenue and cash flow, but with normalized projections.
ANECDOTE

Crumbl Cookie Experience

  • Heather and Bill discuss Crumbl's rotating menu, large cookie sizes, and high prices.
  • Heather mentions never trying a Crumbl cookie, while Bill recalls feeling unwell after eating one.
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