Acquisitions Anonymous - #1 for business buying, selling and operating
Crumbl Cookie: A Sweet Investment or Fading Fad?
Dec 24, 2024
Explore the sweet world of Crumbl Cookies as hosts delve into the sale of two franchises in Washington. They analyze Crumbl's rapid growth, financial performance, and unique cookie offerings, all while questioning its long-term sustainability. The discussion highlights the challenges of trendy food businesses and the intricacies of franchise investments. Humorous anecdotes about In-N-Out and a light-hearted take on celebrity plastic surgery provide entertaining breaks in an otherwise serious examination of the franchise landscape.
31:48
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Crumbl Cookie franchises showcase substantial initial profitability, yet their long-term sustainability is questioned due to shifting consumer preferences and health trends.
- The podcast emphasizes the importance of understanding franchise ownership restrictions and market valuation dynamics when considering investment opportunities in trendy food businesses.
Deep dives
Concerns About Crumble's Longevity
Crumble cookies, a rapidly growing franchise known for its indulgent offerings, faces scrutiny regarding its future sustainability. Critics speculate that the concept could be short-lived, similar to past trends in the food industry such as frozen yogurt. The concern arises from the potential for consumer fatigue with high-calorie treats, leading to uncertain demand as health-conscious behaviors grow. As franchisees consider selling their locations, questions about Crumble's long-term appeal loom large in light of rapidly changing consumer preferences.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
