Ultimate Guide to Partnering® 251 – Tech Trends, Ecosystems, and AI: Jay McBain on Partnering for 2025 Success
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Jan 5, 2025 Jay McBain, Chief Analyst at Canalys, shares his expertise on the evolving business landscape and the critical role of partnerships. He predicts a transformational shift in sales and marketing due to tech advancements, emphasizing the importance of a data-driven approach. Jay discusses the growth of digital marketplaces and hyperscalers, alongside the sustainability challenges facing the tech industry. With insights on AI and political dynamics, he highlights the necessity for companies to adapt and collaborate for success by 2025.
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The Decade of the Ecosystem
- The "Decade of the Ecosystem" highlights the increasing importance of partnerships in business.
- Partnerships are now essential, with most sales being partner-assisted.
Beyond Point of Sale
- The traditional linear view of vendor-partner-customer relationships is outdated.
- Partners contribute beyond sales, including co-marketing, co-selling, and ongoing support.
Platform vs. Ecosystem
- The term "ecosystem" is being replaced by "platform" in business contexts.
- "Platform" is a more quantifiable and financially understood concept than the nebulous "ecosystem."