Jay McBain

Jay McBain, an industry analyst at Canalys renowned for his insights on tech trends, dives into the future landscape shaped by AI. He discusses the seismic shifts influencing the partner ecosystem, emphasizing the immense investment in AI and the necessity for vendors to adapt to changing buyer behaviors. McBain highlights the rise of 'micro-consumption' and the importance of engaging the 'seven trusted partners' surrounding customers. He encourages businesses to transition from traditional sales models to strategic partnerships, aiming for growth in a rapidly evolving market.

Join industry power couple Michelle Raguth McBain, Global VP at SonicWall, and Jay McBain, Chief Analyst, as they dive into the evolving world of cybersecurity. They discuss the critical importance of partnerships between vendors and Managed Service Providers, and how millennials are reshaping tech decisions. The conversation highlights the necessity for collaboration to address modern cybersecurity threats and the role of diversity in tech innovation. Don't miss their insights on navigating the complexities of today's digital landscape!

Jay McBain, Chief Analyst at Canalys, shares his expertise on the evolving business landscape and the critical role of partnerships. He predicts a transformational shift in sales and marketing due to tech advancements, emphasizing the importance of a data-driven approach. Jay discusses the growth of digital marketplaces and hyperscalers, alongside the sustainability challenges facing the tech industry. With insights on AI and political dynamics, he highlights the necessity for companies to adapt and collaborate for success by 2025.